We’ve created a system that rewards work that is increasingly unknown to anyone outside the business (advertising). We have become connoisseurs of esoterica. And in the process, we’re becoming more about us, and less about changing the world.
We are becoming irrelevant award-chasers.
~ Jeff Goodby, AdAge
I agree with a lot that Jeff Goodby says in this AdAge article, but know also that there are a couple shops in Portland that do indeed have a vision of changing the world.
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