Development
Nike – Fall Running 2011
Belacord – Brand & Website Launch
While I’ve produced many interactive brand campaigns, I’ve never helped produce a company from the ground up. While my tenure at Kimber of America stretched 10 years and took the company from a fledgling company in Oregon to a respected and revered industry staple based out of Montana and New York; Belacord has been a challenge of quite exciting proportions unlike anything I’ve ever managed.
ID Branding selected me to be the Senior Producer for a robust business launch; a business unlike anything currently existing within the United States. Starting in November of 2010, we were faced with an aggressive timeline and a tight budget. The project loomed in scope from brand and identity strategy to collateral design and interactive development. For the interactive pieces, it had CRM integration, CMS build and complex tiered e-commerce.
Friedrich Air Conditioners – Website Redesign
Leopold Ketel & Partners approached me to consult and collaborate with them on a website redesign for their client Friedrich Air Conditioners.
Puma Knife Company – Email Marketing
Chris Lalick of Puma Knife Company contacted me regarding his Puma’s desire to build an interactive brand engagement strategy for their USA online presence. I quickly set to work on a full strategic document. One tactic of the strategy was to engage the existing e-commerce customer’s that had previously purchased online through a well branded email blast.
I was excited to take the existing Puma brand look-and-feel and bring it forward through the email template design. Puma is a brand that has been around since 1769 and thus, I understood that I had to respect the past while facing the future.
The constraints of email design are such that it was a logical step between the existing site’s brand look and the look that I wanted to see the larger entity progress toward with an eventual redesign.
The analytics spoke for themselves and the traffic continues to grow from these tactical deployments of larger engagement strategies.