Portfolio of Lynn Twiss

Nike – Epic

admin — Sun, 29 May 2011 05:43:52 +0000

Nike – Fall Running 2011

admin — Wed, 11 May 2011 23:16:29 +0000

Belacord – Brand & Website Launch

admin — Sun, 13 Mar 2011 03:05:13 +0000

While I’ve produced many interactive brand campaigns, I’ve never helped produce a company from the ground up. While my tenure at Kimber of America stretched 10 years and took the company from a fledgling company in Oregon to a respected and revered industry staple based out of Montana and New York; Belacord has been a challenge of quite exciting proportions unlike anything I’ve ever managed.

ID Branding selected me to be the Senior Producer for a robust business launch; a business unlike anything currently existing within the United States. Starting in November of 2010, we were faced with an aggressive timeline and a tight budget. The project loomed in scope from brand and identity strategy to collateral design and interactive development. For the interactive pieces, it had CRM integration, CMS build and complex tiered e-commerce.

Friedrich Air Conditioners – Website Redesign

admin — Sun, 13 Mar 2011 02:56:31 +0000

Leopold Ketel & Partners approached me to consult and collaborate with them on a website redesign for their client Friedrich Air Conditioners.

ASUS Brand Engagement Campaign

admin — Wed, 14 Apr 2010 06:05:29 +0000

Intel Reader – Product Launch

admin — Sat, 28 Nov 2009 00:10:21 +0000

Puma Knife Company – Email Marketing

admin — Fri, 27 Nov 2009 23:58:12 +0000

Chris Lalick of Puma Knife Company contacted me regarding his Puma’s desire to build an interactive brand engagement strategy for their USA online presence. I quickly set to work on a full strategic document. One tactic of the strategy was to engage the existing e-commerce customer’s that had previously purchased online through a well branded email blast.

I was excited to take the existing Puma brand look-and-feel and bring it forward through the email template design. Puma is a brand that has been around since 1769 and thus, I understood that I had to respect the past while facing the future.

The constraints of email design are such that it was a logical step between the existing site’s brand look and the look that I wanted to see the larger entity progress toward with an eventual redesign.

The analytics spoke for themselves and the traffic continues to grow from these tactical deployments of larger engagement strategies.

Columbia Sportswear – 2008 Website Redesign

admin — Mon, 28 Sep 2009 05:36:41 +0000

Upcoming Projects

admin — Sun, 13 Sep 2009 04:23:16 +0000

Puma Knife Company

Landed a new client a couple months ago and the engagement is going incredibly well. It’s exciting to work for such established brands, this one having originated in 1769: Puma knife company. This particular engagement harkens back to my skill set and industry expertise from my days as Kimber‘s Marketing & Communications Manager and it’s been a pleasure. I’m currently providing traditional marketing and brand strategy.

Travel Oregon – Ride Oregon Ride

admin — Sun, 13 Sep 2009 00:31:51 +0000

Substance, an interactive branding agency in Portland, was chosen to create and develop a marketing and brand approach to assist Travel Oregon in invigorating and showcasing bicycle related tourism in Oregon. I was recruited to produce the project while simultaneously coordinating content accretion from the tourism committee of partners that Travel Oregon was engaged with.

This was a four month project.

Montrail – Columbia Sportswear – 2008 Redesign

admin — Tue, 14 Oct 2008 03:53:18 +0000

Nau – Giving Wall – Touch Screen

admin — Sat, 13 Sep 2008 01:59:07 +0000

Nau donated a percentage of every dollar of product sold to various charities and sustainable organizations across the country. This interactive kiosk provided a method of buyers to learn where they could send their percentage.